At the start of 2024, I embarked on an official rebrand, realizing that my brand lacked a solid foundation. Along the way, I discovered an important truth about myself: I can’t “build a plane while it’s flying.” This metaphor perfectly captures the struggle of trying to operate, create, and produce while still figuring things out.
I knew I needed a firm grasp on my vision and systems to avoid feeling the need to hit pause in 2025. With that in mind, welcome to the 2024 Rebrand Page—a fresh start built on clarity and purpose.
No Niche For Me
Many influencers emphasize the importance of finding a niche when growing your brand. While challenging yourself is an essential part of life, I realized that defining a niche didn’t have to feel forced or difficult. Instead, I’ve discovered that my niche is simply me—who I am and what I do.
My brand is built around taking you through my journey and sharing the things I love. By staying true to myself, I can connect authentically with my audience and celebrate the experiences that make my life unique.
A Foundation of Clarity
Rebranding meant more than just tweaking aesthetics or updating my logo—it meant stepping back to evaluate what my brand truly stands for. I asked myself:
• What are my values?
• What do I want to share with the world?
• How do I create content that feels authentic yet impactful?
Answering these questions helped me focus on my core pillars: personal growth, creativity, faith, and adulting on my terms. With these as my guiding principles, I’ve built a brand that reflects my identity and evolves with me.
The Journey Ahead
This rebrand isn’t a destination; it’s part of my ongoing journey. I’m embracing the flexibility to grow and explore, allowing my interests and passions to lead the way. From tackling real-life adulting challenges to diving into creative projects, I’m excited to share every step with you.
The 2024 Rebrand isn’t just about a fresh look—it’s about redefining what it means to show up authentically and unapologetically. I’m building a space where life’s messy, beautiful, and sometimes chaotic moments are celebrated.
Thank you for being part of this journey with me. Here’s to growing together and creating a community where we can all thrive.
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